Champion of all occasions

Our business strategy is to run a simple well organized business model with the least resources (capital, equipment and skills) and yet remain competitive with large corporations. The experience that MG has gained over the past years in trading with grains already puts us on the upper hand. We have been through the mill and can safely say in that experience we have also developed strategic relationships with some of the most experienced commodity traders as well as importers – improving our capacity to procure commodities at competitive price level.

We consider ourselves as a simple company with simple solutions to big problems; and the strategy is to use our entrepreneurial skills coupled with our engineering skills to develop less complicated machinery and plant, that can still achieve the same efficiencies and standards in our market.

We have manually operated machinery suitable for packaging rice, beans, and samp and are currently designing semi-automated packaging machines with much higher efficiencies to give us more capacity and speed to package our present products, and other grains that will be introduced in the future.

Our machinery provides alternative packaging methods which makes them more labour intensive and almost maintenance free. The design mechanism of our plant takes cognizance of ergonomics, are easy to clean, operator friendly, energy saving and environmentally friendly.

We further believe that what differentiate us from our competitors is our results-driven approach and commitment to quality service, by ensuring that we consistently provide quality products and deliver on time by applying strict quality control targets.

Whilst the roots of our experience also lie in working with global professional firms, we differentiate ourselves through: focus on business fundamentals; superior customer service and business savvy. We firmly believe that customer needs lie at the heart of our business and we strive to forge long term relationships not only with our clients but also our partners and stakeholder.

STRATEGY 

The key strategy is to outsource nutritious food grains and food commodities at the right quality; at the best price for the benefit of our customers to build reputable brand equity and remain a financially viable business for the shareholders.

Now that we know what the market wants and have contracts with large corporate clients like Shoprite Checkers and TFS Wholesalers who are trading both in South Africa and Lesotho; the new notion in our strategy is to invest heavily in production, and the consistency on type of crop that our local farmers should produce to service our market.

Our strategy to acquire and retain clients has been based on a grass-roots approach, where the strategy was to simply acquire the smaller trader first before supplying his suppliers. The strategy was to introduce the product at a low base and at a reasonable cost to get a good feel on the ground by directing the product close to the consumers as possible.

The strategy to be adopted in South Africa is no different; we are still using the same distribution channels for our product to reach the consumers. We are still buying in bulk and packaging our products into smaller consumable units to meet the customer’s pocket. We remain highly committed to manufacturing and packaging affordable food products of a consistently high quality, taking into consideration at all times internationally acceptable requirements for food handling practices and nutritional ethics.

It is important to highlight that our strategy to operate from a low base has given us the advantage to understand our market better than our competitors, and to be pro-active in service delivery. We have gained the market knowledge and are aware of which commodities are in demand through our interaction with our clients.

“Mohlodi Ka Mehla”